For Lowe’s, we launched a campaign in partnership with internationally renowned soccer star Lionel Messi. With Messi’s final FIFA tournament approaching for the 2026 World Cup, the brand took the opportunity to share reverence to Messi, as well as showcasing their Red Vest Associates (RVAs)—can-do Lowe’s employees known for their iconic red vests.

We worked with the incredible director Brian Beletic in partnership with SMUGGLER, and after shooting in Miami and Fort Lauderdale, we edited the spots with Papercut, assembled and polished VFX with Preymaker, composed music with Consortium, and did final Audio Mix with Squeak E. Clean.

The spot premiered on Lionel Messi’s personal Instagram on May 7th, 2026, and went live across TV networks, Digital Media, and Social on May 16th, 2026.